Flowers Richmond Privacy Policy & Data Protection

Introduction

This Privacy Policy sets out how Flowers Richmond ('we', 'us', or 'our') collects, uses, stores, and protects your personal data. It applies to all individuals who place orders for flowers and related products through Flowers Richmond from Richmond and the surrounding districts. We are fully committed to safeguarding the privacy and security of your personal information and ensuring full compliance with the General Data Protection Regulation (GDPR).

What Personal Data We Collect

When you place an order with Flowers Richmond, we may collect and process the following categories of personal data:

• Contact Details: Name, delivery address, billing address, and telephone number
• Order Details: Details of products ordered, delivery instructions, and card messages
• Payment Information: Only limited card/payment details as processed via our secure payment processors
• Email Address: To send order confirmations, receipts, and updates
• Communication Records: Correspondence with our customer service team
• Marketing Preferences: If you opt-in to receive marketing communications
• Technical Data: IP address, browser type, and cookies (where applicable)

The Lawful Bases for Data Processing

Flowers Richmond processes your personal data only when there is a lawful basis to do so, in accordance with Article 6 of the GDPR. These bases include:

• Contract: To fulfil our contract with you by processing your order and delivering the goods and services you have purchased
• Legal Obligation: To comply with statutory and regulatory requirements (e.g. maintaining receipts for accounting)
• Legitimate Interests: For our legitimate business interests, such as to improve our products and services, prevent fraud, or defend legal claims, except where overridden by your data protection rights
• Consent: Where you have provided explicit consent, such as receiving marketing communications. You may withdraw consent at any time

Purposes of Data Collection and Use

We collect and use your personal data for the following purposes:

• Processing and fulfilling your orders
• Communicating order updates and receipts
• Managing customer service queries and support
• Meeting our legal and financial obligations
• Operating and improving our website and services
• If opted in, sending occasional marketing offers related to our products

How We Share and Process Your Data

We treat your personal information with the utmost care. Flowers Richmond may share your data with trusted third-party service providers (‘data processors’) solely for the purposes outlined in this policy. These may include:

• Payment processing companies, for handling transactions securely
• Delivery partners, to ensure your orders reach you or the intended recipient
• IT service providers, for website and system maintenance
• Accountants or auditors, for compliance with financial regulations

All third-party processors are carefully selected to meet GDPR standards and act only under our instructions. Your data is never sold to other organizations for commercial purposes. We will only disclose your personal data to authorities where required by law.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting, or reporting requirements. Typically, order-related information is retained for up to seven years to satisfy legal obligations regarding financial reporting and taxation. Data collected solely for marketing purposes (where you have provided consent) will be retained until you withdraw your consent or request deletion.

User Rights Under GDPR

As a data subject within the scope of the GDPR, you have the following rights regarding your personal data held by Flowers Richmond:

• Right of Access: Obtain confirmation of whether we hold personal data about you and receive a copy of that data
• Right to Rectification: Request correction of any inaccurate or incomplete data
• Right to Erasure ('Right to Be Forgotten'): Request deletion of your personal data where appropriate
• Right to Restrict Processing: Ask us to restrict the processing of your data in certain circumstances
• Right to Data Portability: Receive your personal data in a commonly-used machine-readable format and transfer it to another controller
• Right to Object: Object at any time to processing of your data for marketing purposes or on grounds relating to your particular situation
• Right to Withdraw Consent: Where processing is based on consent, you may withdraw this at any time

To exercise any of these rights, you can contact us at any time through the means provided on our website.

International Data Transfers

Flowers Richmond stores and processes your data primarily within the United Kingdom and the European Economic Area (EEA). Should it be necessary to transfer your data outside the EEA, we will ensure appropriate safeguards are in place in accordance with GDPR requirements to protect your privacy and rights.

Security Measures

We take the security of your personal data seriously. Flowers Richmond deploys appropriate technical and organizational measures—including secure servers, data encryption, and regular review of our processing and storage practices—to prevent unauthorized access, disclosure, alteration, or destruction of your personal data.

Cookies and Website Data

Our website uses necessary cookies to operate essential functions. Where marketing or analytical cookies are used, we obtain your consent. You can manage your cookie preferences through your browser at any time.

Updates to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, legal requirements, or for any other reason. Any significant changes will be communicated through our website. We recommend reviewing this policy periodically to stay informed about how we protect your data.

Contact & Complaints

If you have any questions about this Privacy Policy or how your personal data is handled, please get in touch with us using the contact details provided on our website. If you believe your data protection rights have been violated, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) or your local supervisory authority.

This policy applies to all customers placing orders with Flowers Richmond from Richmond and the surrounding districts.